Chapter 12: Marketing Channels and Supply Chain Management

Chapter 12: Marketing Channels and Supply Chain Management

Marketing Channel (channel of distribution)- is a business structure of interdependent organizations that reach from the point of product origin to the consumer with the purpose of moving products to their final consumption destination.

Supply Chain- the connected chain of all of the business entities, both internal and external to the company, that perform or support the marketing channel functions.

Supply Chain Management- is to coordinate and integrate all of the activities performed by supply chain members into a seamless process from the source to the point of consumptions ultimately giving supply chain managers “total visibility” of the supply chain both inside and outside the firm.

The social dimensions of channels are:

·         Power

·         Control

·         Leadership

·         Conflict

·         Partnering

Although this is an important chapter, my interest for it was low.